The Beginner's Guide to
Market Research Amidst the
COVID-19 Pandemic
While the future of the U.S. economy may seem volatile at present, there are affordable ways you can ensure your business effectively addresses changing consumer sentiment while proceeding with the appropriate level of empathy. Market research is one of these tactics.In this piece we cover the essential processes and strategies market researchers can use to navigate through the COVID-19 pandemic including:
-research methodologies
-primary research vs. secondary research
-quantitative data processing
-qualitative analysis
-use-cases and examples