Improve Market Research Data Quality and Actionable Insights with Crowdsourcing

Crowdsourcing is a process of problem solving that leverages a network, whether digital or physical, to complete or solve a task, problem or project. The advantages from a data perspective are vast. Accurate, efficient data collection can improve business processes including the customer experience, aiding in steady growth over time.
It is a tactic easily applicable to every sized business from the hustling startup to the publicly traded corporation, the philanthropic non-profit organization to the robust government agency. Intelligent crowdsourcing allows for the proper regulation of data through the collection of real-time, unbiased information from diverse, reliable data sources.
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In this piece we cover everything you need to know about crowdsourcing including:
  • crowdsourcing models
  • benefits of crowdsourcing
  • data advantages of crowdsourcing
  • getting started with crowdsourcing
  • crowdsourcing in action
  • micro-tasking
  • crowd curation
  • crowdsourcing solutions